JOB ALERT – CRM Marketing Manager

Job Alert - CRM Marketing Manager

Chegg is already a leader in physical and digital textbook rentals, learning services, and online education. Now Chegg wants to change the landscape of how students approach and select colleges, succeed at college and start their careers. We plan to do this through radical transparency using data science, by building products that deeply engage students in discovering options available to them and creating tools for them to make the right decision that will pay off now and in the long term.The 'consumerization of education' has profoundly altered the dynamics in higher education and Chegg wants to create the future of how students, colleges, and employers interact with each other.

Role: We are looking for an experienced CRM Marketing Manager with an emphasis on B2B marketing to develop strategies and implement programs to activate, engage, retain, cross-sell and increase customer LTV for our Chegg Outcomes business. You will develop end to end promotional and lifecycle-based communication programs reaching multiple customer segments across email and mobile, assess performance, and optimize. Partnering with internal and external teams to navigate strategy and execution will be a key tenant of this role. This role reports to the VP, Marketing.

Responsibilities:

  • Utilize best practices in leveraging our CRM platform to develop cross-channel customer journeys, set-up rules based creative messaging, develop and monitor testing scenarios and regularly surface business analytics and insights to program managers. This includes implementing life cycle strategies, marketing automation, user segmentation/scoring, surveys, and leveraging dynamic/triggered messaging to optimize campaign responsiveness.
  • Work in partnership with Product Marketing, as well as broader marketing and product business groups to develop and implement end-to-end journey and lifecycle campaigns which include campaign planning and design, target criteria selection, list management, campaign health monitoring and post campaign analysis.
  • Support product marketing team with reporting set-up to help provide required data and analysis to read-out against campaigns, tests and channel level impact. Ensure reporting automation and accuracy, timeliness of reports available from directly managed CRM systems.
  • Provide operational planning and execution for CRM programs which include but aren’t limited to the following:
  • Set-up and deploy complex and automated communication journeys
  • Set up business rules that drive content, triggers, audience segmentation and channel selection/cadence
  • Quickly identify and troubleshoot any performance issues and demonstrate an ability to drive successful resolutions
  • Manage schedule of deployment to optimize user response/experience and actively manage contact list size & health
  • Develop, set up, execute and own on-going test plan Ensure tests conducted are measurable and can be tied back to business impact.

Desired Skills & Experience

  • 7+ years of experience in CRM / database / direct marketing experience in a fast-paced consumer environment, preferably within a subscription or life-cycle based business. Agency or client side welcome.
  • Experience with a major Email Service Provider or CRM platform is required, Adobe Campaign (aka Neolane) experience strongly preferred.
  • Advanced knowledge of relational database for development of trigger-based lifecycle programs. HTML / CSS, SQL, XML and Javascript skills
  • Experience with start to finish planning, executing multi-channel direct marketing CRM programs including email, SMS, mobile push and site notifications. Strong follow-through responsibilities demonstrated.
  • Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in digital analytics, campaign tracking and ROI metrics. Experience with A/B and multivariate testing required.
  • Excellent project management skills with a bias towards action against goals, on-time delivery and operational excellence.
  • Experience working in a matrix organization preferred. Strong interpersonal skills that foster teamwork and inspire confidence. Strong communication and presentation skills with an ability to communicate both upwardly and cross functionally.
  • Bachelor’s Degree required. Must be proficient in MS Office Suites (Excel, Powerpoint, etc).

About Chegg:

As the leading student-first connected learning platform, Chegg's Student Hub makes higher education more affordable and more accessible, all while improving student outcomes. Chegg is a publicly-held company based in Santa Clara, CA with offices in San Francisco, New York, Portland, India, Israel, Ukraine, and Berlin. Chegg Student Hub Services Include: Chegg Study, Chegg Tutoring, Chegg Writing Tools, Test Prep, Careers Search, Internship Admissions, and College Admissions.

Job Type: Full-time

Job Location:

  • Santa Clara, CA

Required education:

  • Bachelor's

Required experience:

  • subscription based business: 1 year
  • CRM/ database/ direct marketing: 7 years
  • Project Management: 1 year

APPLY TODAY

To apply simply send us an email with your name, email address, phone number and your resume in PDF format to ccfeila@gmail.com

 

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